Hello.

I’m Tony, I design AI-native products that people actually use — from metabolic health platforms with NHS-validated outcomes, to enterprise SaaS systems at telco scale.

25+ award-winning years leading design at the intersection of complex data, real users, and engineering reality.

About me

Design that works in the real world.

I’m a hands-on design leader who works at the intersection of product strategy, engineering, and user behaviour. I’ve built and led design teams at scale-up and enterprise level — from early-stage healthcare startups to a 20,000-person telco — always staying close to the craft.

I use AI tooling daily — Claude, Cursor, and v0 are core to how I prototype, research, and iterate — and I bring that fluency into the teams I build and the products I ship.

Tools & Technologies

Figma

Claude

Cursor

v0

FigJam

Framer

InVision

Adobe CC

Maze

Dovetail

Blender

Softimage

HTML/CSS

WCAG

Methodology

01

Research first

Discovery, journey mapping, and validation before a pixel is pushed.

02

Systems thinking

Scalable component libraries and design systems that engineering can actually build with.

03

AI-augmented process

Claude, Cursor, and v0 are part of every project — faster iteration, smarter research synthesis.

Beyond the work

Speaking and mentoring.

I speak at events, conventions, and universities on experience design, its purpose, and its impact. I also mentor student and junior designers on the behaviours and judgement that matter most for a lasting career.

Design leadership

Research-led UX

Design systems

AI in design practice

Brand Governance

Career development

Let's connect

Let’s build something worth using.

If you have a project you’d like to discuss, you’re interested in having me come and work within your organisation, or you’d like me to come and speak at an event, please complete the form below with your details.

It's good to talk.

Let's Connect!