I’m Tony, I design AI-native products that people actually use — from metabolic health platforms with NHS-validated outcomes, to enterprise SaaS systems at telco scale.
25+ award-winning years leading design at the intersection of complex data, real users, and engineering reality.
I’m a hands-on design leader who works at the intersection of product strategy, engineering, and user behaviour. I’ve built and led design teams at scale-up and enterprise level — from early-stage healthcare startups to a 20,000-person telco — always staying close to the craft.
I use AI tooling daily — Claude, Cursor, and v0 are core to how I prototype, research, and iterate — and I bring that fluency into the teams I build and the products I ship.
Tools & Technologies
Figma
Claude
Cursor
v0
FigJam
Framer
InVision
Adobe CC
Maze
Dovetail
Blender
Softimage
HTML/CSS
WCAG
Methodology
01
Research first
Discovery, journey mapping, and validation before a pixel is pushed.
02
Systems thinking
Scalable component libraries and design systems that engineering can actually build with.
03
AI-augmented process
Claude, Cursor, and v0 are part of every project — faster iteration, smarter research synthesis.
Beyond the work
Speaking and mentoring.
I speak at events, conventions, and universities on experience design, its purpose, and its impact. I also mentor student and junior designers on the behaviours and judgement that matter most for a lasting career.
Design leadership
Research-led UX
Design systems
AI in design practice
Brand Governance
Career development
Let's connect
Let’s build something worth using.
If you have a project you’d like to discuss, you’re interested in having me come and work within your organisation, or you’d like me to come and speak at an event, please complete the form below with your details.