I was invited by Nemaura Medical, a leading PharmaTech company, to lead brand and UX design for their new metabolic health programme - Miboko.
The initial launch had relied on a combination of in-house technicians and external developers, and whilst proficient, the programme and product experience had proved less than user-friendly, with little traction with users.
I put together a small UX team, and created a collaborative product strategy and roadmap that united the teams with a common purpose and goal, and clear and measurable outcomes.
The result was a successful 2.0 release, with patient data showing 100% engagement, weight loss and health improvement in NHS clinical trials.
Accomplishments
Established a new UX team
Designed a collaborative multidisciplinary workflow
Defined UX Vision, Mission, Values and Principles
Launched new Design System project
Introduced Industrial Design function
Developed a patient-centered product strategy
Designed a complimentary Brand Identity
Feedback
"Tony led us to complete a full brand and product design for our ground-breaking new metabolic health & wellbeing programme, Miboko.
His work is outstanding, and has played a vital role in making Miboko a successful mass market consumer healthcare application.
I would have no hesitation in recommending Tony – he is a pleasure to work with, and you can always rely on him to get the job done, exceptionally well."
Dr. Faz Chowdhary
Founder & CEO, Nemaura Medical
"Currently under clinical trials with the NHS in the UK, initial patient data show weight loss and health improvements in 100% of program participants.
Feedback from participants also shows that use of the wearable sensor led to greater engagement, and the element of gamification lead to sustained use."
Participants expressed their willingness to continue with the program, reporting that they do not see Miboko as a traditional diet plan, which Nemaura expects will help avoid diet fatigue and drop-off rates widely associated with many of the current weight loss programs."
-Business Wire via NHS England
